"This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning."
Winston Churchill, November 1942
It's been a long time coming (nearly a year in stealh mode), but the entire team at Krillion is proud to announce that we launched our actionable local search service, and it has been very well received. You can read the longer version of our launch post over at Krillionology, but I just wanted to note some of the nice press we have seen thus far, including coverage in Adweek and today's NY Times. Stay tuned, there is a lot more of the story yet to unfold.
NY Times:
A Richer Trip to the Mall, Guided by Text Messages
"Krillion has spent the last year focusing on a single category: major appliances. Krillion pulls data from the Web pages of appliance retailers and manufacturers, and integrates it with geographical data of its own, to build 275 million product-specific Web pages. Krillion users can search those products for product specifications and prices in their local area.
On product pages, users are presented with a "click to call" button, connecting prospective customers with salesclerks at the store so they can ask questions or check on availability.
Adweek:
Krillion Thinks Global, Searches Local
“To
connect retailers and manufacturers with local shoppers, tech startup
Krillion has unveiled a search engine that trolls the Web for regional
and national product intelligence and points consumers to nearby stores
where those items can be purchased.”
Entrepreneur Watch:
Competing with Google: Krillion – Searching online, buying offline
“…it
is possible to find a good niche that Google has yet to fill. A startup
company called Krillion has come up with one of the best ideas for a
specialized search engine I’ve seen in a long time: It helps you find a
retailer near you that carries just the product you want to buy.”
The Local Onliner:
Krillion's Local Search Engine Finds Refrigerators
“The
highly attractive, ad-supported service is kicking off with a dedicated
appliance search. The next wave of localized searches will include
seasonal appliances, consumer electronics, and lawn & garden.”
Search Engine Watch:
Krillion Joins the Online Shopping Space
“One
of Krillion's silver bullets will be its proprietary crawling
technology that brings in raw product data, combined with its
integration of this data into a series of search results pages that
correspond to the many combinations of specific products, brands,
categories and 40,000 US local areas.”
VentureBeat:
Krillion – a local shopping search engine
“…it does the job it says it does. It is better [than] other search engines, which don’t offer such detailed local information…”
StartupSquad:
Krillion launches: big-tag local search perfected
“I had been eagerly waiting for Krillion’s launch…for
the past few months. Well, the wait is over! Krillion looks promising
to me, especially when it is operating in a category that hasn’t
received Google’s attention.”
Search Engine Land:
Krillion Launches 'Actionable Local Search'
“Simply
put, Krillion helps consumers find where they can buy products in their
markets after conducting online research. It's based on "from the
ground up" search/crawling technology and has been in development for a
year.”
